Harry Potter and the Half-Blood Prince

With only one month remaining before the release of "Harry Potter and the Half-Blood Prince", Borders and Waldenbooks stores across the United States are busy preparing to host over 400,000 expected fans at in-store "Midnight Magic" parties that will begin the evening of Friday, 15 July 2005 and continue until 12:01 a.m. Saturday, 16 July 2005 the first moment the book is officially available for sale.

Update: One month before its release, Barnes & Noble pre-orders for "Harry Potter and the Half-Blood Prince" have topped 750,000 copies, well ahead of the pace of the last Potter book, which came out two years ago.  The new Potter book, the sixth in J.K. Rowling's fantasy series, is scheduled to come out July 16 with a first printing of 10.8 million copies.

The "Midnight Magic" parties will treat Potter followers to fun-filled activities throughout the store, including face painting, mask-making, science experiments, magic crafts, and of course, all things Harry Potter. In addition, the stores will have freebies available at many of the activity stations.

Back in 2003, the fifth Harry Potter book, "Harry Potter and the Order of the Phoenix", broke all first-day sales records with approximately 750,000 copies sold through our Borders and Waldenbooks stores in the U.S.

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