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Striking It Rich.com by Jaclyn Easton, Jeff Bezos - Imagine this. You decide to launch an advertiser-supported content site. You make several cold calls to companies that manufacture products related to your enterprise with the hope that they will advertise. On the fourth call you sell a banner ad for $12,000, get paid instantly--and you haven't even launched your site. Now consider that it's December 1995, a time when the Web is being referred to as the CB radio of the 1990s--an overhyped toy, not a basis for e-commerce.
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http://print.google.com/print/doc?isbn=007018724X