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Today's bookselling environment is highly competitive. Challenges arise from many sources - not only from other bookstores, but also from nonbook outlets such as mass merchandisers, warehouse clubs, and supermarkets, and from entertainment options such as videos, movies, and hobbies, which increasingly vie for the consumer's leisure dollar. Gone are the days when a store could be opened with limited dollars but lots of enthusiasm. Enthusiasm is still a primary requirement, but equally essential is adequate capitalization, regardless of the size, projected gross sales, or type of retail store you are planning.
Despite the changing retailing landscape, during the recessionary early 1990s bookstore sales showed continued growth, albeit slower than previously. Projections for that period put sales in excess of $8 billion. Based on surveys of bookstores and other retail establishments, indications are that, in general, bookstores have fared far better than many other types of retail businesses over the past few years. With these in mind, we set out to open the store in early 2003 and it is named Yezee Book Club and on the internet - www.yezee.com.
Story of the 3 wise Zee: Loud | Kong | Meng
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