Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Author - Jochen Wirtz ... [Goo?] [Posters]
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This Hardcover Book item from McGraw-Hill Education (Asia) was reviewed on 13-Sep-2008.

Search ISBN:0071249648 offer from Abebooks or used books from Alibris. Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines Reference Book. Classifications : General Business & Investing Subjects Books Customer Service Industries & Professions Business & Investing Subjects Books Management Management & Leadership Business & Investing Subjects Books Qualify . Click the following link to view the cover of Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines.

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1) Hardcover Book Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines by McGraw-Hill Education (Asia). No offense by posting this... In my opinion, the book provides a nice overview of Singapore Airlines. If you know little about financial analysis and the Airline´s history, this book is for you. But if you do know both, it would be far more satisfying to peruse directly the annual reports of Singapore Airlines - that provides, relatively, much more information and insight. I read the reports before reading this book, and that perhaps explain my abstinence of giving this book a 5-star.¤

2) Hardcover Book Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines by McGraw-Hill Education (Asia). This is the best reference for students doing Tourism Studies or Service Marketing!

I have done many case studies on SQ when I was taking my Tourism Management degree; it´s HRM, finance, marketing strategies, service quality... and now, after 4 years, most of the answers I needed is in this book!

Great airline! Although many people are clueless of where Singapore is (some even thought it is a part of Japan or China or Vietnam), they sure know Singapore Airlines is the Best Airline in the World.

I hope SQ continues to revolutionalize its strategy in achieving peak service performance.¤

3) Hardcover Book Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines by McGraw-Hill Education (Asia). Since 1990 I have flown more than one million miles on Singapore Airlines. The quality of service is consistently outstanding. Where else can you find such warm, professional, and responsive service in a brutally challenging industry?

Singapore Airlines knows the secrets to delivering spectacular service and superior profits. Finally, a well-researched and thoughtful book reveals the inside secrets of Singapore Airlines´s "Cost Effective Service Excellence".

Great reading, great business lessons, great service!

Ron Kaufman, author, "UP Your Service!"®
¤

4) Hardcover Book Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines by McGraw-Hill Education (Asia). Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?

Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA´s strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organization, innovation processes, and human resource practices, in order to distill strategy lessons that can inform the strategies of any organization competing in intensely competitive industries.

The book ends with some strategic lessons that we believe apply to any organization that aims to achieve sustainable success in hyper-competitive markets.¤

Page Updated: Robert N. Goolsby, 11-Oct-2008, 00712496489780071249645, 480-500-450-030-6X0-060-311-8

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