Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

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This Hardcover Book item from McGraw-Hill was reviewed on 7-Nov-2008.

Search ISBN:007139656X offer from Abebooks or used books from Alibris. Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value Reference Book. Classifications : General AAS Qualifying Textbooks Custom Stores Specialty Stores Books Customer Service Industries & Professions Business & Investing Subjects Books General AAS Management & Leadership Business & Inves . Click the following link to view the cover of Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value.

Related topics: General AAS. Custom Stores. Specialty Stores. Books. Customer Service. Subjects. Books. General AAS. Subjects. Books.

1) Hardcover Book Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value by McGraw-Hill. It´s amazing how simple of a concept these 5 steps are. They are even outlined on the book´s inside jacket. What is more amazing is that most companies or organizations don´t bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their ´customers´ by applying these methods. The concepts stay the same.¤

2) Hardcover Book Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value by McGraw-Hill. This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully.
Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentials
A MUST for all marketers.¤

3) Hardcover Book Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value by McGraw-Hill.

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.

Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.

Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model.

A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.

Page Updated: Robert N. Goolsby, 5-Dec-2008, 007139656X639785380429, 590-6X0-740-710-600-741-8

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