The Apple Way

Author - Jeffrey L. Cruikshank ... [Goo?] [Posters]

This Hardcover Book item from McGraw-Hill was reviewed on 8-Sep-2008.

Search ISBN:0072262338 offer from Abebooks or used books from Alibris. The Apple Way Reference Book. Classifications : Strategy & Competition Management & Leadership Business & Investing Subjects Books Leadership Management & Leadership Business & Investing Subjects Books Management Management & Leadership Business & . Click the following link to view the cover of The Apple Way.

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1) Hardcover Book The Apple Way by McGraw-Hill. I listened to the audio version of this book. I was disappointed by it. It is actually a decent overview of the history of Apple´s management and marketing, but that´s not what it claims to be. The book makes the claim to contain "12 management lessons" taken from Apple. These lessons are completely lost in the history. I expected analysis of what Apple did right and wrong and some application of that to a more general market. What I got was a history book with very little actual analysis in it. The lessons might be there, but you really have to dig them out yourself. Not a bad read but not a management book. If you´re looking for management advice, look elsewhere.¤

2) Hardcover Book The Apple Way by McGraw-Hill. The book seems to have been written after thorough research into Apple´s history and its business style. The analysis is accurate and is well supported by events and anecdotes in Apple´s history.
I liked the book for its simplicity and storytelling style. You dont need to have an MBA to understand it - simple lessons explained well with supporting evidence.¤

3) Hardcover Book The Apple Way by McGraw-Hill. Apple´s estimated share of the worldwide personal computer market is only 2%. Why is a company with such a tiny slice of a multibillion-dollar pie so prominent, influential and highly respected? Jeffrey L. Cruikshank´s briskly written, informative and entertaining book examines the philosophy and management principles of one of the world´s most innovative companies. In an industry known for cutthroat competition, Apple really has none - at least for now. The company, under visionary CEO Steve Jobs, has carved out a unique niche. The mercurial Jobs deserves the lion´s share of the credit for bringing equilibrium, profitability and promise to the company since his triumphant return to Apple in 1997. Although Apple is probably inimitable, we recommend this book to managers who wish to learn how it navigated the heavy seas of business.¤

4) Hardcover Book The Apple Way by McGraw-Hill. I was writing a public relations case study on Apple Computer (now just Apple, Inc.) for a senior-level mass communication class and this book was absolutely WONDERFUL to have because it really showed what Apple is known for and does well. It´s also a great read for anyone else, from the person who doesn´t know anything about the company to someone that has a business of their own. The lessons in this book are applicable to any business, and they are good lessons to learn. Apple is really a company that has always (to paraphrase their circa-1997 slogan) "thought different" and their products are prime examples. (As a side note: I got a perfect 200 points out of 200 points for my case study and presentation -- and this book certainly helped!)¤

5) Hardcover Book The Apple Way by McGraw-Hill. This book illustrates for me why I think copyright is bad; you buy a pig in a poke.

There were no 12 lessons, just a lot of stories about apple and it´s history. As I Swede, I have heard that writers in the US get paid by how many words/pages they write, and I must say that from reading this book I am deeply unsatisfied.
The twelve lessons became hundreds, since every chapter ended with a lot of good tips and ideas. Un-structured and gave me very little as a reader.
I am really sorry, but I just cant give anything above one star, as I love reading management literature. Sorry, but this book will only give you few lessons with allot of reading. Don´t buy it - it´s a waste of money and time.¤

6) Hardcover Book The Apple Way by McGraw-Hill.

Reveals the master plan behind Apple’s revolutionary business model

“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

• Make the customer and the product king
• Balance manufacturing with delivery logistics
• Motivate and inspire people outside the company to do your marketing and public relations
• Invent new distribution channels
• Decide on your company image and stick to your guns
• Leapfrog the competition
• Learn from both successes and missteps

Page Updated: Robert N. Goolsby, 6-Oct-2008, 00722623389780072262339, 380-350-410-841-001-201-8

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