Marketing Management by McGraw-Hill/Irwin

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Marketing Management can also be found in the following searches:

• Books : Management. Referenced from -> Management & Leadership-> Business & Investing-> Subjects.
• Books : Marketing. Referenced from -> Marketing & Sales-> Business & Investing-> Subjects.

McGraw-Hill/Irwin claimed This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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