This Hardcover Book item from Prentice Hall was reviewed on 5-Oct-2008.
Search ISBN:0131869604 offer from Abebooks or used books from Alibris. Consumer Behavior (9th Edition) Reference Book. Classifications : General AAS Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS New & Used Textbooks Custom Stores Specialty Stores Books General AAS Qualifying Textbooks Custom S . Click the following link to view the cover of Consumer Behavior (9th Edition). Related topics: General AAS. Business & Finance. Custom Stores. Specialty Stores. Books. General AAS. Custom Stores. Specialty Stores. Books. General AAS. requestid: 8b1135ba-49a5-4407-9148-078e08dba9d9
requestprocessingtime: 0.0631580000000000
salesrank: 105648
edition: 9
numberofitems: 1
packagedimensions: 1181008295827
1) Hardcover Book Consumer Behavior (9th Edition) by Prentice Hall. With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book´s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing. ¤Page Updated: Robert N. Goolsby, 2-Nov-2008, 01318696049780131869608, 630-630-320-250-220-040-350-8 
Consumer Behavior (9th Edition), Book, Image © Prentice Hall
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