This Hardcover Book item from Prentice Hall was reviewed on 11-Dec-2008.
Search ISBN:0131871528 offer from Abebooks or used books from Alibris. Strategic Marketing Problems: Cases and Comments (11th Edition) Reference Book. Classifications : Marketing Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS New & Used T . Click the following link to view the cover of Strategic Marketing Problems: Cases and Comments (11th Edition). Related topics: Marketing. Business & Finance. Custom Stores. Specialty Stores. Books. General AAS. Business & Finance. Custom Stores. Specialty Stores. Books. requestid: 05f679ae-746e-4c90-a80f-0fe7f84da6bb
requestprocessingtime: 0.0438890000000000
salesrank: 2217
edition: 11
numberofitems: 1
packagedimensions: 1301100375860
1) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. I am taking an MBa- Marketing course. This text has great case studies and material. Thanks.¤ 2) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. This is a good beginners & advanced book. Takes you step by step from the beginning of marketing case write ups to more in depth cases and write ups. This book is great used for two semesters that build on each other.¤ 3) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. Chapter two has a really good, in depth, review of basic marketing math.¤ 4) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. Book was in perfect condition with the exception of some small damage that occurred during shipping. The company packaged it well, I think the postoffice just used metal straps during shipping which damaged the book a little. But the company shipped it out immediately which is appreciated!
¤ 5) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. I was disappointed. The book does contain some interesting thoughts, but 90% of the content is a description of companies facing marketing problems (case studies with a lot of facts). The author doesn´t offer the solutions and best practises that would help solve these problems. While reading this book, i felt i was eating a burger without meat. Something is missing... This is a good book for teachers who want case studies for their students to work on. It´s a classroom book. It´s not a good book if you want want to read marketing theory and best practises (if you´re already in the management world).¤ 6) Hardcover Book Strategic Marketing Problems: Cases and Comments (11th Edition) by Prentice Hall. This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. ¤Page Updated: Robert N. Goolsby, 8-Jan-2009, 01318715289780131871526, 630-030-280-270-950-121-8 
Strategic Marketing Problems: Cases and Comments (11th Edition), Book, Image © Prentice Hall
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