Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Author - Shay Sayre ... [Goo?] [Posters]

This Paperback Book item from Prentice Hall was reviewed on 16-Oct-2008.

Search ISBN:0131986228 offer from Abebooks or used books from Alibris. Entertainment Marketing & Communication: Selling Branded Performance, People, and Places Reference Book. Classifications : Marketing Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS New & Used T . Click the following link to view the cover of Entertainment Marketing & Communication: Selling Branded Performance, People, and Places.

Related topics: Marketing. Business & Finance. Custom Stores. Specialty Stores. Books. General AAS. Business & Finance. Custom Stores. Specialty Stores. Books.

1) Paperback Book Entertainment Marketing & Communication: Selling Branded Performance, People, and Places by Prentice Hall.

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.  Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. 

Page Updated: Robert N. Goolsby, 13-Nov-2008, 01319862289780131986220, 040-280-260-030-940-5SB-8

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