This Hardcover Book item from Prentice Hall was reviewed on 16-Oct-2008.
Search ISBN:0136009980 offer from Abebooks or used books from Alibris. Marketing Management (13th Edition) (Marketing Management) Reference Book. Classifications : Marketing Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books Management Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS Business & Fi . Click the following link to view the cover of Marketing Management (13th Edition) (Marketing Management). Related topics: Marketing. Business & Finance. Custom Stores. Specialty Stores. Books. Management. Business & Finance. Custom Stores. Specialty Stores. Books. requestid: 8e52e48b-4bba-4d26-8ae3-9d7c530b3859
requestprocessingtime: 0.0871890000000000
salesrank: 3798
edition: 13
numberofitems: 1
packagedimensions: 1341087414882
1) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. This book really helping for my class and poits out what I really missed and clearly information.
¤ 2) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. This book was in good condition when I received it. Except for a couple of highlights throughout the entire book, it was fairly new.¤ 3) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.
For instance, one chapter on data analysis mentions linear regression but doesn´t speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.
This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.
Also if you´re a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.
On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.¤ 4) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. Best prices on textbooks!!! Will defintely buy all my textbooks on Amazon!!! Received when promised!¤ 5) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.¤ 6) Hardcover Book Marketing Management (13th Edition) (Marketing Management) by Prentice Hall. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. ¤Page Updated: Robert N. Goolsby, 13-Nov-2008, 01360099809780136009986, 260-830-030-800-800-950-810-8 
Marketing Management (13th Edition) (Marketing Management), Book, Image © Prentice Hall
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