This Paperback Book item from University of Illinois Press was reviewed on 4-Nov-2008.
Search ISBN:0252066480 offer from Abebooks or used books from Alibris. Video Rhetorics: Televised Advertising in American Politics Reference Book. Classifications : General Television Entertainment Subjects Books General AAS Television Entertainment Subjects Books Social History Historical Study History Subjects Books Federal Government Government Nonfiction Subj . Click the following link to view the cover of Video Rhetorics: Televised Advertising in American Politics. Related topics: General. Television. Entertainment. Subjects. Books. General AAS. Television. Entertainment. Subjects. Books. requestid: b4616ede-2bc0-4c2e-9ed7-ce5667e9fd1e
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1) Paperback Book Video Rhetorics: Televised Advertising in American Politics by University of Illinois Press. The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.¤ Page Updated: Robert N. Goolsby, 2-Dec-2008, 02520664809780252066481, 800-8 
Video Rhetorics: Televised Advertising in American Politics, Book, Image © University of Illinois Press
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