The Study of American Folklore: An Introduction (4th Edition) by W. W. Norton & Company

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W. W. Norton & Company claimed The definitive introduction to American folklore.Distinguished folklorist Jan Harold Brunvand, famous for his collections of ´urban legends,´ offers readers a comprehensive and engaging introduction to the field of folklore. New to the fourth edition are 67 ´Focus´ boxes that provide in-depth examples of folk genres, research methods, and theoretical approaches, and over 70 photographs that illustrate material and performative folk traditions.

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