Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series)

Author - Joshua M. Birkholz ... [Goo?] [Posters]

This Hardcover Book item from Wiley was reviewed on 16-Oct-2008.

Search ISBN:047016557X offer from Abebooks or used books from Alibris. Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) Reference Book. Classifications : General AAS Business & Finance New & Used Textbooks Custom Stores Specialty Stores Books General AAS New & Used Textbooks Custom Stores Specialty Stores Books General AAS Qualifying Textbooks Custom S . Click the following link to view the cover of Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series).

Related topics: General AAS. Business & Finance. Custom Stores. Specialty Stores. Books. General AAS. Custom Stores. Specialty Stores. Books. General AAS.

1) Hardcover Book Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) by Wiley.
I loved this book. I have not read another book like it regarding nonprofit fundraising. It strikes me as kind of odd that one has not been previously written. But now one has! Awesome. Use it to establish a data-driven approach to fundraising in your nonprofit organization. There are 9 chapters in this book as follows:

1. Overview of fundraising analytics
2. Understanding your constituents
3. Analytics and prospects
4. Analytics and campaign planning
5. Data-driven prospect management
6. Annual giving analytics
7. Selecting data for mining
8. Descriptive analysis: Basic statistics and scoring models
9. Regression analysis

So much of fundraising involves building a database of donors. Then building relationships with the donors who want to get more involved with the organization. But how does a fundraiser funnel that database of donors into a filter so the donors with the commitment, connection, and capacity can be fully hosed down? The answer: fundraising analytics.

This book covers it all when it comes to fundraising analytics. And what it doesn´t tell you can be easily dreamed up by the reader as she reads along. I particularly enjoyed the first Appendix entitled "Final Thoughts on Fundraising Analytics." However, I think it should have been included as a conclusion in the main body of the book. And the glossary included as an appendix was good, too. 5 stars!

PS. Don´t expect to learn what tools or computer programs one should use to make all this analysis happen. But that is best saved for another book that I don´t think has been written.¤

2) Hardcover Book Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) by Wiley. Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.¤

Page Updated: Robert N. Goolsby, 13-Nov-2008, 047016557X9780470165577, 960-700-7X0-030-300-270-830-8

Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series), Book, Image © Wiley

Search: Wiley, Book Posters, Book Art