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Pfeiffer claimed As an experienced consultant, you´ll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you ´Number One´ in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.´Alan Weiss should be branded as The Consultant´s Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He´s right on the mark in terms of what consultants typically don´t do and certainly need to do to succeed.´--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
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