On 2001-01-26 Raj Bapna, India wrote: About the book
Based on research questioning about 500 executives who took IPOs between 1986 and 1996. So, most IPOs came from companies who had been profitable for a few years. After the collapse of the Internet stocks, the context is similar, but I believe such profit records may not be as important as during 1986-96.
Published in 1999. So, it has comments to imply ´being first makes the company valuable without profits´.
About the authors and their style
Authors are experienced in their job of bringing IPOs.
This book is not at all in the class of books by Al Ries and Jack Trout, but more like a text book, covering every related point (from text book point of view). There is no prioritization or difference in emphasis of the importance of various issues involved.
Their diagram on cover of book is confusing because they have used 2-dimensions to show a linear 1-dimension process, which essentially are their recommended steps.
Book´s Message
1. Define goal/success. IPO may not be the best way to achieve that.
2. Plan and start working on IPO at least one year ahead of the need.
3. Many specific to-do items: · Revise salaries as variable salaries that include stocks rather than just cash. · Plan personal estates. Give gifts before IPOs to family members to minimize future tax liability. Hire CPA for this planning. · Hire Earnst & Young early. · Clean books of accounts-use GAAP. · Build strong executive team. · Start working like a public company at least one year before-that is-create quarter-to-quarter profitability guidance and exceed them. Create reports such as needed by SEC. · Build external Board. Create committees of Board members.
If you want to read just 7 pages, read these: 25, 37, 56, 65, 74, 108, 170. And summed up by saying Good, easy-to-read textbook. Not not a great guide.. Currently The Ernst & Young Guide to the IPO Value Journey has an overall rating of 8 over 10.
The Ernst & Young Guide to the IPO Value Journey can also be found in the following searches:
Wiley claimed A practical guide to taking your company public—successfully This updated version of the Ernst & Young Guide to Taking Your Company Public looks at the IPO as a milestone in a larger process called The Value Journeysm, the basis for the work of the Ernst & Young Center for Strategic Transactions®, a business advisory resource for CEOs. This practical book is designed to help you determine whether an IPO is the right move for your company and addresses the major leadership challenges that CEOs face. It describes how to plan your IPO journey and chart your business strategy, focusing on the steps you must take to succeed during and after the IPO event and fulfill the critical need to continuously innovate and renew your company.
Item that are similar to The Ernst & Young Guide to the IPO Value Journey can be found at: