The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere

Author - Bernadette Tiernan ... [Goo?] [Posters]

This Hardcover Book item from Dearborn Trade was reviewed on 24-Oct-2008.

Search ISBN:0793142946 offer from Abebooks or used books from Alibris. The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere Reference Book. Classifications : Customer Service Industries & Professions Business & Investing Subjects Books Strategy & Competition Management & Leadership Business & Investing Subjects Books General Marketing Marketing & Sales Bus . Click the following link to view the cover of The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere.

Related topics: Customer Service. Subjects. Books. Subjects. Books. General. Marketing. Marketing & Sales. Subjects. Books.

1) Hardcover Book The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere by Dearborn Trade. This book presents the point of view that corporations with a “hybrid” structure in both their physical form and their marketing efforts have the highest probability of achieving profitability and longevity. “Hybrid” refers to a synergistic combination of e-commerce, a physical presence, and/or print (such as catalogs). Hybrid marketing strategies include the convergence of new media and old media marketing techniques.

In the next stage of the Internet economy, hybrid corporations will be the most likely businesses to be left standing. Hybrid corporations will achieve a profit, maintain a steady pattern of increasing sales, acquire capital for growth, and successfully expand through mergers and acquisitions at a rate faster than the most complex Web-only businesses.

How do they do it? What makes the new leaders so successful? That’s what this new book is about. It will be based on data gathered from major corporations and cutting-edge small to midsize companies across a wide range of industries. Because the topic is cutting-edge, and subsequently in great demand, the data is evolving as the book is being written. The Hybrid Corporation analyzes successful techniques and offers a definition for success strategies,¤

Page Updated: Robert N. Goolsby, 21-Nov-2008, 07931429469780793142941, 460-8

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