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Sage Publications, Inc claimed Setting the agenda for revitalizing social psychology, this volume explores societal psychology: the study of the ways in which social phenomena, institutions and culture influence - and in turn are influenced by - members of society.A distinctive discipline which puts both the social context and the external environment back into the analysis of social behaviour, societal psychology links with psychologies developed in other social sciences and contributes to theoretical insights, to informed debate on social issues and to analyses of contemporary society.The contributors are internationally respected figures. Some recast areas in social psychology in a societal perspective - the study of ideology, institutions and social behaviour, the self and collective behaviour. Others introduce new areas in which a societal approach is illuminating - the study of ethics, behavioural economics, the environment and genocide. Together they bring an exciting and enriching approach to the contemporary study of social psychology.