I, Steve: Steve Jobs in His Own Words by George Beahm $10.95
Drawn from more than three decades of media coverageĀprint, electronic, and onlineĀthis tribute serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than 200 quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size.Jobs, who passed away on October 5, 2011 at the age of 56,...
Positioning: The Battle for Your Mind by Mcgraw Hill/Tdm Audio $9.95
Listeners learn how to get their message across and make an impression that lasts.
International Marketing by Irwin Professional Publishing $121.38
This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.
Fundamentals of Corporate Finance by Irwin Professional Pub $54.95
Fundamentals of Corporate Finance is written with one strongly held principle: that corporate finance should be developed and taught in terms of a few integrated, powerful ideas. As such, there are three basic themes that are the central focus of the book: 1) An emphasis on intuition; underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete...
Contemporary Advertising (The Irwin series in marketing) by Irwin Professional Publishing $2.99
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his...
Human Resource Management by Richard D Irwin $59.95
"Human Resource Management, Eighth Edition", continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the text and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effective examples woven throughout the text and in the end-of-chapter materials. The new edition reflects...
New Products Management (The Irwin series in marketing) by Irwin Professional Publishing $114.90
Crawford and Di Benedetto explain the New Products Process depth with case studies so managers can hit the ground running.
Gregg Shorthand Manual, Simplified by Glencoe/Mcgraw-Hill $26.16
A shortand outline for almost every word in the English language. The GREGG Shorthand Dictionary Simplified is divided into two parts: Part I contains 26,098 words most commonly used in notation with their official shorthand outlines. Also included are words that are frequently used in such fields as medicine, law, engineering, chemistry, and many others. These words represent a large...
Dictionary of Insurance Terms (Barron's business guides) by Barron's Educational Series Inc.,U.S. $36.00
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. This volume defines more than 4,200 insurance terms that should be understood by...
The Invisible Hands: Top Hedge Fund Traders on Bubbles, Crashes, and Real Money by Nouriel Roubini $18.95
Hedge fund managers who survived and profited through the 2008 financial crisis share their secretsIn light of the colossal losses and amidst the resulting confusion that still lingers, it is time to rethink money management in the broadest of terms. Drastic changes need to be made, and managers who actually made money during 2008 make for a logical starting place.The Invisible Hands provides...