The Best of Brochure Design 11 by Rockport Publishers $45.00
Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for...

The Creative Process Illustrated: How Advertising's Big Ideas Are Born by How $25.00
FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the...

Ad Boy: Vintage Advertising with Character by Ten Speed Press $16.99
More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took...

Advertising: Concept and Copy by Prentice Hall $108.00
For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Drew Struzan : Oeuvre by DreamWave Productions, Incorporated $104.99

Logo Design Workbook: A Hands-On Guide to Creating Logos by Rockport Publishers $25.00
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the...

Fashion Sketchbook by Fairchild Books & Visuals $50.00
Fashion Sketchbook, now in a new edition, is the leading authority on sketching the fashion figure, fabric shapes and garment details. Ablings directions are easy to follow and detailed, using minimum narrative and numerous diagrams. Fashion Sketchbook explains step-by-step how to draw women, men, and children; pose the figure; develop the fashion head and face; sketch accessories; include...

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising by Morgan James Publishing $19.95
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in...

One Show Interactive, Volume XIII: To Steal is Genius by Rockport Publishers $49.95
Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2010 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XIII showcases the best of this past year’s winners from around the world. Featuring...

1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between (1000 Series) by Rockport Publishers $19.99
Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the...