Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs by Weber Books $18.95
If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.Whether you're just starting or already in business, you can...

eBay 101: Selling on eBay For Part-time or Full-time Income by Weber Books $18.95
With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days.Access the world's biggest marketplace, right from your own home. You'll learn how to:Register at eBay and PayPalStart...

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by Wiley $19.95
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing...

Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling by Wiley $21.95
Praise for SMART CALLING"Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author"Smart Calling is the benchmark as the highest professional standard...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by David Meerman Scott $24.95
Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and...

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Wiley $24.95
Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a...

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade by Wiley $16.95
Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY"Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes."—Time"An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale. . . . Her nuanced and fair-minded...

eBay For Dummies (For Dummies (Computer/Tech)) by For Dummies $24.99
The unparalleled guide to successfully buying and selling on eBay, fully revised and updatedeBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the...

The Zappos Experience: 5 Principles to Inspire, Engage, and WOW by McGraw-Hill $25.00
Make every day a WOW day for your customers, your staff—and your bottom line! “In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”—Eric Ryan, method cofounder and person against dirty “If...

The Referral Engine: Teaching Your Business to Market Itself by Portfolio Hardcover $25.95
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar...