9 Steps to Financial Freedom by Crown Publishing Group (NY)
Active Learning Edition for Financial Accounting: Tools for Business Decision Making by Wiley $39.82
Proven Pedagogical Framework helps students learn accounting concepts and apply them to decision making in the business world: IncludesStudy Objectives are first stated at the beginning of the chapter and then re-appear in the margin at each point that the objective is discussed. The objectives are then summarized at the end of the chapter.Chapter-Opening Previews are charts that visually...
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) by McGraw-Hill/Irwin $24.00
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws...
Getting Started in Options (Getting Started In) by John Wiley & Sons
Fundamental Financial Accounting Concepts by Thomas P. Edmonds
Principles of Auditing and Other Assurance Services by McGraw-Hill/Irwin $6.75
Whittington/Pany’s Principles of Auditing, is a market leader in the auditing discipline and the only text in this market which uses the balance sheet approach (vs. the cycles approach). Until October 2002, Ray Whittington was a member of the Audit Standards Board and prior to Ray being on the ASB Kurt Pany was on the board. This has had a major impact on this revision of the text as...
Bookkeeping For Dummies by For Dummies $19.99
Accurate and complete bookkeeping is crucial to any business owner, but it’s also important to those who work with the business, such as investors, financial institutions, and employees. People both inside and outside the business all depend on a bookkeeper’s accurate recordings.Bookkeeping For Dummies provides the easy and painless way to master this crucial art. You’ll be able to manage...
Government and Not-For-Profit Accounting: Concepts and Practices by Wiley $13.00
Unlike other government and not-for-profit books, this one is directed to potential users rather than preparers of financial reports. The emphasis is on demonstrating the significance of reported information and how users can interpret and analyze accounting information.
Performance Dashboards: Measuring, Monitoring, and Managing Your Business by Wiley $49.95
Tips, techniques, and trends on how to use dashboard technology to optimize business performanceBusiness performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business...
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Wiley $21.95
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.